4 Ways to Lead Sales Teams in the Digital Era
Digital efforts have increased rapidly as many companies struggle to utilize digital transformation in the workplace. During the COVID-19 pandemic, this situation accelerated, and while many employees looked forward to returning to the office, they also grew used to the flexibilities of a digital workplace. For sales professionals, digital technology has provided a new method to connect with and influence prospects, converting leads into customers. Research shows that 75% of B2B leaders frequently use social media in decision-making. Moreover, social media buyers have 84% larger budgets than those who don’t. Here are a few ways to lead a sales team in the digital era:
Emphasize collaboration and communication: In the digital era, sales teams must collaborate more closely than ever. Creating a culture of collaboration and open communication is important for a leader. Encourage your...